Pretty Rhythm (プリティーリズム, Puritī Rizumu) is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy aimed at girls in elementary school. The Pretty Rhythm franchise was first launched in July 2010 with the rhythm and dress-up arcade game Pretty Rhythm: Mini Skirt. After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara spin-off series from 2014 to 2018. It was then followed up by Kiratto Pri Chan in 2018, with all series grouped under the collective name Pretty Series (プリティーシリーズ, Puritī Shirīzu). A spinoff media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience.