The Reese's College All-Star Game, founded by the NABC, is a men's college basketball game showcasing 20 of the best senior players in NCAA Division I. The two teams are coached by current and/or former college basketball coaches. The game is played annually on the Friday of Final Four weekend during the Men's Basketball Tournament. The all-star game is also played in the same basketball center as the semifinal and final games of the tournament. Reese's also sponsors the senior all-star games for NCAA Division II and Division III, held at their respective NCAA Championships.