RewardVille is Zynga’s defunct virtual in-game currency and rewards program. Launched in March 2011 and retired on 5 December 2012, the program allowed players to earn exclusive Zynga-specific points and coins that could be spent within Zynga games or used to unlock virtual goods for use in the games or to gift to other players. Players collected “zCoins” currency and “zPoints”, which could be used to upgrade a user's Zynga status. Players could earn as many as 80 zPoints per game or 300 zPoints total in one day, by playing Zynga games.