Ron Assouline is a film director, screenwriter, creative director, producer, and a lecturer at the at the Interdisciplinary Center Herzliya (IDC). Assouline is also the founder and owner of Filmind, a film and advertising firm. He has directed many films for museums around the world, but mainly in Israel, including Journey to Jerusalem, a 100 episode series, shown regularly at the Western Wall in Jerusalem and A Human Sanctuary, a historic drama film presented at the Shrine of the Book at the Israel Museum. Assouline has also produced and directed many television commercials, including those for Benjamin Netenyahu's 1996 election campaign and Ehud Barak's 1999 campaign.