The Rose Bowl Game is an annual American college football bowl game, usually played on January 1 (New Year's Day) at the Rose Bowl in the Los Angeles suburb of Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2 (15 times now). The Rose Bowl Game is nicknamed "The Granddaddy of Them All" because it is the oldest currently operating bowl game. It was first played in 1902 as the Tournament East–West football game, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. It is a part of the Pasadena Tournament of Roses Association's "America's New Year Celebration", which also includes the historic Rose Parade.