Sam FM Swindon was a commercial radio station based in Swindon, England, broadcasting on the 107.7 FM frequency. The station was formed by The Local Radio Company, who wanted to create a local radio rival to GWR FM (now Heart). It started in 2006 as Brunel FM. It would eventually be owned by One Gold Radio Ltd who would rename it to Total Star Swindon, and then More Radio a few years later. Celador would purchase More Radio in 2012 and convert it into Jack FM Swindon. It would then later be re-branded to SamFM Swindon.