Saorview (/ˈsɛərvjuː/ SAIR-vyoo) is the national digital terrestrial television (DTT) service in Ireland. It is owned by RTÉ and operated by 2RN. The service began operation on 29 October 2010 on a trial basis with full launch on 26 May 2011. By legislation it was required to be available to approximately 90% of the population by end of October 2010 in a public testing capacity and nationwide by December 2011. The national public launch was preceded by a public information campaign, which began on 15 March 2011, with a television and radio advertising beginning 17 March 2011.