Sense Worldwide is a London-based co-creation consultancy. In 1999, it started the Sense Network, described as ‘one of the earliest web-based communities’. It was one of the first commercial practitioners of co-creation and Extreme User Research. It has influenced the development of Nike Sportswear and Habbo Hotel among many others. It has received funding from NESTA. Nesta named Sense Worldwide alongside Lego and Google as one of the 'Open 100' companies that pioneered open innovation.