Sethi model
The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The model assumes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way.
Wikipage redirect
primaryTopic
Sethi model
The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The model assumes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way.
has abstract
The Sethi model was developed ...... been also tested empirically.
@en
Wikipage page ID
22,087,585
page length (characters) of wiki page
Wikipage revision ID
1,017,031,001
Link from a Wikipage to another Wikipage
wikiPageUsesTemplate
comment
The Sethi model was developed ...... effect that can go either way.
@en
label
Sethi model
@en