Snapdragon Records is a LLC business founded by New Berlin West alumni and Dan Clark in the U.S. State of Wisconsin in 2002. Ayisha Jaffer also contributed to the project in its infancy. The concept originated in 1999 and was put into action in 2002. The label is focused on indie talent, primarily punk, emo, ska, hardcore, and experimental music. Most fall into the pop category of their respected genres. The company currently resides in the city of Milwaukee, Wisconsin. It has been home to several well known acts including Welton, A Farewell Rescue, I Voted for Kodos, and GHOST!.