Sounds of Blackness Award also known as S.O.B.A. or SOBA is an annual Canadian awards in hip hop and urban music in Quebec and Canada. SOBA was established by , well-known from a French-language Quebec television series Watatatow. He wanted to create a platform to reward artists hailing mainly from the black community of Quebec and Canada, without restricting it to just black-Canadians but open to all urban artists. He successfully organized two such events in 1996 and in 1999. But it obviously wasn't an annual event.