Stop Wasting Food (Danish: Stop Spild af Mad) is a Danish consumer organization that works for the reduction of food waste in society. It was established in 2008 by Selina Juul, who acts as the movement's day-to-day leader and spokesperson. The organization is run by volunteers and does not count on a permanent membership. In part due to the Stop Wasting Food movement, Denmark was able to reduce its food waste by 25% in the five-year period of 2010–2015.