Strategy gap

A strategy gap refers to the gap between the current performance of an organisation and its desired performance as expressed in its mission, objectives, goals and the strategy for achieving them. Mckeown argues that a strategic gap may be transformed into a strategic stretch.

Strategy gap

A strategy gap refers to the gap between the current performance of an organisation and its desired performance as expressed in its mission, objectives, goals and the strategy for achieving them. Mckeown argues that a strategic gap may be transformed into a strategic stretch.