Systemax, Inc., is a Port Washington, New York based company and is a provider of industrial and MRO (maintenance, repair, and operating supply) products through a system of branded e-Commerce websites and relationship marketers in North America. The primary brand is Global Industrial. The company was founded in 1949 as Global Equipment Company, a materials handler. It first entered direct marketing in 1972 and began marketing computer equipment in 1981. It changed its name to Global Directmail in 1995 and to Systemax in 1999.