THR (short for "TIME Highway Radio") is a defunct radio channel in Malaysia. It was the first private commercial radio station in the country, having based in the capital of Kuala Lumpur. The station was originally the initiative and for some time the flagship station of the conglomerate TIME Engineering Sdn Bhd, and as the name suggests the station was targeted at road and highway users with traffic reports and entertainment. It heralded a new era in the Malaysian broadcasting scene as it was the first station to provide an alternative to government-owned Radio Televisyen Malaysia radio stations and it marked the beginning of a stiff competition for the Malaysian English speaking audience, in turn affecting its own listenership as a whole.