TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK, in conjunction with selected organizations. The fundraiser is the world's largest, measured in terms of donated value per capita and number of participants. The event is central to Norwegian society inasmuch as it is viewed as the most famous and trusted charity fundraiser in the country. The campaign is held on a Sunday in October each year, and on the selected day NRK devotes most of its airtime to informing the public about the organization and that year's special cause.