740 Project is a music marketing firm and recording label co-founded by Rahim Wright, Jesse Edwards, and Charley Greenberg in 2015. Based in Los Angeles, California the external services provided by the company increase music labels efforts to detect, develop, and introduce new artists. 740 Project is partnered with Capitol Music Group. The company began serving as an internal urban marketing structure for all record labels under the CMG imprint, later transforming 740 Project into an agency, record label, creative developer, and publishing company. The company is considered the first marketing agency to partner with a music label, become a record label, and own a publishing company through Universal Music Publishing Group. 740 Project has been associated with the introduction and emergenc