The Face is a modeling-themed reality television series that follows three supermodel coaches as they compete with each other to find 'the face' of major brand. The inaugural series premiered online on February 1, 2013 and officially premiered on television on February 12, 2013, on Oxygen. The format was created by Shine America and is distributed internationally by Shine Intl. The series is now an international franchise, owning its adaptations around the world. Naomi Campbell serves as a supermodel coach and also executive producer and chooses supermodel mentors for all the adaptations.