The MacRoberston Expedition was the first motorised expedition to travel around the Australian mainland, completing the five month journey between 12 April and 12 September 1928. The expedition was sponsored by Macpherson Robertson, a prominent Victorian industrialist and founder of MacRobertson Confectionery Company. The theme was to demonstrate the ability of new technology to bridge Australia’s great distances; powerful six wheeled trucks to traverse the road-less outback, wireless radio for transmitting progress reports, cinema projectors to screen footage of their journey in the towns visited along the route and a de Havilland aircraft to maintain contact with the ground party.