South Africa is a tourist destination and the industry accounts for a substantial amount of the country's revenue. The official marketing agency for the country South African Tourism is responsible for marketing South Africa to the world. According to the World Travel & Tourism Council, the tourism industry directly contributed ZAR 102 billion to South African GDP in 2012, and supports 10.3% of jobs in the country. The official national marketing agency of the South African government, with the goal of promoting tourism in South Africa both locally and globally is known as South African Tourism.