The USA Memory Championship is an annual competition that takes place every spring in New York City, and was founded by Tony Dottino, President of Dottino Consulting Group, Inc., and Marshall Tarley in the year 1997. Designed to test the limits of the human brain, the USA Memory Championship is an organized competition in which Memory Athletes (MAs) attempt at memorizing as much information as possible from Names and faces, to Cards, to Random numbers. Anyone is allowed to join so long as they're US citizens and are at least 12 years or older. The competition consists of 7 total events, 4 of which are qualifying events and the last three determine the champion.