The Unsigned Music Awards (often referred to as "UMA" or "The UMAs") is an international televised awards ceremony held annually to recognise the achievements of artists that are not signed to a record label. The awards are part of UMA Music Group and were established in 2016 by Simon O'Kelly, Georgina Thomas and Ben Connor. The first ceremony was held at the Troxy Theatre in London on Thursday 27 October 2016 and will be held annually each year to recognise and champion the continued growth and successes of the emerging music sector.