Veena Music (Oriental Audio Visual Electronics) is a music label based in Rajasthan, India. It is owned by K. C. Maloo and is headquartered at Jaipur. Since its establishment, it has released many albums in Rajasthani and Hindi languages. and has also acquired music rights of many Rajasthani films. Its main aim is to promote true Rajasthani music in today's music scenario of adulterated, poor and high-noise music. It was established 25 years ago, and has since been a pioneer in fostering Rajasthani music through its albums and various cultural programmes held across the state and abroad.