Verica Rakočević (Serbian Cyrillic: Верица Ракочевић; born 23 April 1948) is a Serbian clothing designer who is known for her high fashion lines and also for manufacturing uniforms for the country's top companies and organizations. She is considered to be Serbia's top designer and she has for much of the last decade been considered the most influential woman in Serbian society and a key player in Serbia's political structure today. She has also gained much power and influence over many areas in Europe's world of fashion, inperticulare magazines and fashion media. In May 2019 Rakočević announced that she will be stepping down as creative director of her company in order to help and mentor her son Nenad's career and his comeback to fashion after he took a few years out due to personal family