The Vienna Awards for Fashion and Lifestyle are dedicated to special achievements in Austrian fashion and fashion design. The awards were initiated by Marjan Firouz in 2009. Each year the ceremony constitutes a prestigious event in the center of Vienna, hosted by major television stars from Germany and Austria such as Sonya Kraus, with performances of up-coming singers such as Nevena Tsoneva. The winners of the international categories Style Icon and Global Citizen are invited to participate as honorary guests of the ceremony. There are also other stars coming to Vienna to participate.