The Viking Cycle Company was an English bicycle company. Founded in 1908 in Wolverhampton as a bicycle repair shop, it became a manufacturer and sponsored a racing team. The company closed in 1967; the business was purchased and reestablished as Viking Cycles, an assembler in Derry, Northern Ireland. The brand was later sold to of Manchester, which imported rebadged bicycles into the UK under the Viking name. Following the acquisition of Avocet by the Indian company Hero Cycles, the brand name has been used by its Insync Bikes division.