The Virgin Fest, known as the Virgin Mobile FreeFest in the United States, is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V. Like the other variants of the V Festival, the events are sponsored by Virgin Mobile, in this case, either the US or Canadian versions.