VitaliV (or Vitali V, real name Vitali Vinogradov) is a contemporary British artist, sharing his time between the UK and Italy studios. VitaliV's unusual practice involves creating interpretations of famous icons as well as cityscapes and more abstract works inspired by the pattern and line found in microchips. He initially referred to his artistic style based on microchips computer design as “digital art” but the term seemed too generic, and the artist soon decided in favour of “schematism” (like “vorticism” or “suprematism”) -- the term he invented himself to represent his signature style. Some of his works have been laser-cut in relief and then hand-painted as 3D objects.