WICH (1310 AM, "Personality Radio") is a radio station licensed to serve Norwich, Connecticut. The station is owned by Bonnie Rowbotham and licensed to Hall Communications, Inc. It airs a Talk/Nostalgia format. The station was sequentially assigned the WICH call letters by the U.S. Federal Communications Commission. John Deme was the founder and original owner of WNOC 1400 AM, which went on the air from Norwich with 250 watts in September 1946. This evolved into the present day WICH with 5,000 watts at 1310.