Watchdog is a British consumer investigative journalism programme, broadcast on BBC One since 1985. The programme focused on investigating complaints and concerns made by viewers and consumers over problematic experiences with traders, retailers and other companies around the UK, over customer services, products, security, and possible fraudulent/criminal behaviour. Since it first began, the programme had achieved great success in changing the awareness consumers have of their purchasing rights, as well as pushing forward for changes in company policies and consumer laws, and in some cases helping to close down businesses whose practices have left many people dissatisfied and out of pocket. The show's longstanding slogan was "the programme you cannot afford to miss".