"What's in It for Me" is a song by Swedish singer and actress Amy Deasismont, released under her stage name, "Amy Diamond". The song was written by Grizzly, Tommy Typser, and Mack and was produced by the former two. Diamond recorded the song when she was 12 years old, after winning a national radio talent competition. It was included on her first studio album, This Is Me Now, as the second track. The single was released in Scandinavia in March 2005, eventually topping the charts of Sweden and Norway. On 19 September 2005, it was released in continental Europe and charted in Germany and the Netherlands. The song remains Deasismont's biggest hit.