Ye Maaya Chesave (transl. What magic have you done?) is a 2010 Indian Telugu-language romantic drama film written and directed by Gautham Menon. The film stars Naga Chaitanya and debutant Samantha. It was produced by Manjula Ghattamaneni under the banner Indira Productions and features score and soundtrack composed by A. R. Rahman. Cinematography is performed by Manoj Paramahamsa, editing by Anthony Gonsalves, and dialogue by Umarji Anuradha. The film was simultaneously shot in Tamil as Vinnaithaandi Varuvaayaa starring Simbu and Trisha, however, with a different cast and climax. The film received positive reviews from critics and was successful at the box office. The film is considered as one of the "25 Greatest Telugu Films Of The Decade" by Film Companion.