The 2010 Kelly Cup Playoffs of the ECHL began April 5, 2010. 15 teams qualified, eight from the American Conference and seven from the National Conference. In the American conference, the winners of each of the three divisions plus the five teams with the highest point totals from the teams remaining qualified. Due to the National Conference's membership being limited to only eight teams, the two division winners and the five teams with the highest point totals from the teams remaining qualified, with the division winner with the highest point total receiving a bye to the conference semifinals.