The 2011 Olivier Awards was held on 13 March 2011 at the Theatre Royal, Drury Lane, London. The 2011 awards were intended to re-launch the Oliviers as a major awards event, and so they were sponsored by Mastercard, with live coverage by the BBC. The Theatre show was presented by Michael Ball and Imelda Staunton, with BBC Radio 2 coverage from Paul Gambaccini. The show was accompanied by the BBC Concert Orchestra, conducted by David Charles Abell, and the finale was accompanied by a choir from the CDS (Conference Drama Schools).