2012 Rush to Pingo Doce

On 1 May 2012, as a result of a campaign that guaranteed a 50% discount for clients who purchased more than 100 euros in products, there was a rush to the Pingo Doce chain of hypermarkets, on the 369 stores all over Portugal. Many people who witnessed the incidents published videos in the web, via sites like YouTube, that show huge numbers of people crowding the stores, along with empty shelves.

2012 Rush to Pingo Doce

On 1 May 2012, as a result of a campaign that guaranteed a 50% discount for clients who purchased more than 100 euros in products, there was a rush to the Pingo Doce chain of hypermarkets, on the 369 stores all over Portugal. Many people who witnessed the incidents published videos in the web, via sites like YouTube, that show huge numbers of people crowding the stores, along with empty shelves.