ALICE is a hospitality technology company based in New York City. The company produces an eponymous operations platform that allows hotel guests to use an app on their smartphones to request services from hotel management. Guests can use both the ALICE app and SMS on their smartphones to request services such as restaurant reservations, taxi accommodations, room service, maintenance work, and other items and services. In January 2016, ALICE raised $9.5 million in venture backing from an investment group led by travel website, Expedia. Prominent hotels that use the platform include The Setai Miami Beach, Hotel Gansevoort in New York City, and the Amsterdam Hospitality Group.