Agile management, or agile process management, or simply agile refers to an iterative, incremental method of managing the design and build activities of engineering, information technology and other business areas that aim to provide new product or service development in a highly flexible and interactive manner; an example is its application in Scrum, an original form of agile software development. It requires capable individuals from the relevant business, openness to consistent customer input, and management openness to non-hierarchical forms of leadership. Agile can in fact be viewed as a broadening and generalization of the principles of the earlier successful array of Scrum concepts and techniques to more diverse business activities. Agile also traces its evolution to a "consensus eve