The Alliance for Open Media (AOMedia) is a non-profit organization whose first project is to develop a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC. The founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla, and Netflix. The collaboration goal for the future of this joint development foundation is to "avoid more patent and licensing battles that have been a big roadblock to innovation." The alliance also aims to provide competition to the Moving Picture Experts Group, who provide backing for the video data compression methods most commonly in use in 2015. The project will release new video codecs as free software under the Apache License 2.0 and will use elements from Daala, Thor, and VP10.