Alternative Tourism Group (ATG) and Study Center () is a Palestinian NGO based in Beit Sahour (Bethlehem). They specialize in tours and pilgrimages that include critical examinations of the history, culture, and politics of the Holy Land. ATG works to encourage all tourism operators to abandon exploitative mass tourism and to adopt practices that positively affect the host population in Palestine - not the occupiers. Through these methods, ATG seeks to promote a positive image of Palestine and its people and to contribute to establishment of a just peace in the area.