AmapDigital

aMapDigital is India's only syndicated, overnight DTH (Direct-to-home) TV audience measurement panel. It is an aMap initiative. India is going through an exodus from cabled homes to DTH homes. This new market is growing at more than 60% annually. Measuring this space is vital for the industry. The competition among the 7 DTH platforms (Dish TV, Tata Sky, Sun Direct, DD Direct+, Digital TV Airtel, Reliance Big TV DTH, Videocon DTH) is an evidence to this exodus.

AmapDigital

aMapDigital is India's only syndicated, overnight DTH (Direct-to-home) TV audience measurement panel. It is an aMap initiative. India is going through an exodus from cabled homes to DTH homes. This new market is growing at more than 60% annually. Measuring this space is vital for the industry. The competition among the 7 DTH platforms (Dish TV, Tata Sky, Sun Direct, DD Direct+, Digital TV Airtel, Reliance Big TV DTH, Videocon DTH) is an evidence to this exodus.