Amway North America (formerly known as Quixtar North America) is a multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Rich DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Gurwitch Products, Hatteras Yachts, and manufacturing and logistics company Access Business Group. After the launch of Amway Global originally operating under the name Quixtar, it replaced the Amway business in United States, Canada and the Caribbean, with the Amway business continuing to operate in other countries around the world. On May 1, 2009, Quixtar made the name change to Amway Global and fused the various different entities of the p