Big Kahuna Burger is a fictional chain of Hawaiian-themed fast food restaurants that appears in the movies by Quentin Tarantino, including Death Proof, Four Rooms, Pulp Fiction and Reservoir Dogs. The packaging was created by Tarantino's old friend Jerry Martinez. Samuel L. Jackson's character in Pulp Fiction refers to a Big Kahuna Burger with his famous line, "This is a tasty burger!" to Brett after eating some of his burger. Since the name's use in films, some restaurants have referenced it in either their name or that of a product.