Blackcube was a rock band that had success in the summer of 2003 in London after signing a record deal with Genepool/Cargo (Genepool were a Universal Music Group spin-off label). Blackcube also recorded music for EMI Publishing in EMI Studios London. Chrysalis Publishing/Music, a major label at the time, was also said to be seeking the band's signature, led by Chrysalis' Managing Director Alison McDonald. Only in rare instances do heads of recording labels chase a new band for a deal, but Chrysalis Publishing/Music was eager to market this band as the next Guns N' Roses. Blackcube rejected the Chrysalis offer in favor of Genepool/Cargo's, amidst even more potential offers from labels such as EMI, Warner, and Polydor.