A blogshop or blog shop is a consumer based retail business using blogging platforms such as Blogger, WordPress, or Livejournal. The concept is popular in Singapore. The capital involved in setting up a blog shop is usually free or low cost, as merchants can set up their shop using free blog platforms. Some blogshops have been very successful for their owners. Items sold in a blogshop can range from mass merchandise such as clothes and accessories, to less common items such as height increase insoles and handmade items.