Bourgeois Dignity: Why Economics Can’t Explain the Modern World is a 2010 book by economist and social theorist Deirdre McCloskey that is the second of a six-book series laying out the thesis that a change in the rhetoric surrounding the value of business, innovation, and entrepreneurship was the main factor responsible for the takeoff of economic growth in Northwest Europe in the late 18th century. Bourgeois Dignity focuses on arguing that there was a fairly significant and unprecedented takeoff of economic growth, and that existing explanations for this takeoff are inadequate. McCloskey provides a rough outline for why she thinks that the changes in rhetoric surrounding the dignity of business and markets were crucial, but leaves the elaborate case for later books in the series.