British Airways i360

The British Airways i360 is a 162-metre (531 ft) observation tower on the seafront of Brighton, near to the remains of the West Pier. According to the operator, the "i" in the title stands for "intelligence, innovation and integrity". The i360 opened on 4 August 2016. Formerly known as the "Brighton i360", the project aims to attract 739,314 paying customers every year, with tourists paying £15 and residents £7.50. The owner of the site, the West Pier Trust, hopes that a successful i360 will lead to the rebuilding of the historic West Pier.

British Airways i360

The British Airways i360 is a 162-metre (531 ft) observation tower on the seafront of Brighton, near to the remains of the West Pier. According to the operator, the "i" in the title stands for "intelligence, innovation and integrity". The i360 opened on 4 August 2016. Formerly known as the "Brighton i360", the project aims to attract 739,314 paying customers every year, with tourists paying £15 and residents £7.50. The owner of the site, the West Pier Trust, hopes that a successful i360 will lead to the rebuilding of the historic West Pier.