Bubble Wrap (originally Air Cap) is a trademarked brand of Sealed Air Corporation that includes numerous cushioning products made from bubble wrap. The brand is produced by the Product Care division of Sealed Air. Both the Bubble Wrap brand and product were introduced in 1960, with the launch of Sealed Air. Although the brand was originally used for the packaging of IBM computers, Sealed Air now does most of its Bubble Wrap business in the food packaging industry.