Cultural protectionism in Canada has, since the mid-20th century, taken the form of conscious, interventionist attempts on the part of various Canadian governments to promote Canadian cultural production and limit the effect of foreign culture on the domestic audience. Sharing a large border and a common language with the United States, Canada faces a difficult position in regard to North American culture, be it direct attempts at the Canadian market or the cultural re-uptake of US-based North American culture in the globalized media arena. While Canada tries to maintain its cultural differences from the US and Mexico, it also must balance this with responsibility in trade arrangements such as the General Agreement on Tariffs and Trade (GATT) and the North American Free Trade Agreement (NA