Chromophobia (also known as chromatophobia or chrematophobia) is a persistent, irrational fear of, or aversion to, colors and is usually a conditioned response. While actual clinical phobias to color are rare, colors can elicit hormonal responses and psychological reactions. Chromophobia may also refer to an aversion of use of color in products or design. Within cellular biology, "chromophobic" cells are a classification of cells that do not attract hematoxylin, and is related to chromatolysis.