The Citizens for Rowling campaign was a failed campaign to stop Robert Muldoon winning the 1975 New Zealand election. It was named after then Labour Prime Minister Bill Rowling in the lead-up to the 1975 general election. Members of the campaign publicly signed the "Citizens for Rowling" petition warning against a National government led by Robert Muldoon. The campaign was largely organised by David Exel, a former television producer and current affairs interviewer.